How do you dust off an icon that's been getting creamed in the market by Frozen dolls and Bratz? You remind people why they use to love Barbie in the first place - because Barbie lets little girls practice what's possible. Cue the feels.
SOCIAL SERIES
For the first time ever, we're taking Barbie off her pedestal and showing her made-under in her natural habitat. Inspired by real stories, this social series captures Barbie in the midst of play. They're messy. They're disorganized. They're a beautiful disaster.
OOH
